Increase Conversions with Content Adwords

Last summer, we implemented a cool flash game for our client. The idea was to provide an entertaining page for office workers (client’s target market). We were hoping to use the page for linkbaiting as well as some indirect advertising.

Content Adwords increases Conversions

Instead what we found was that the game was a hit with visitors coming from Google content ads. For the same content advertising budget, we got 5 times as many leads as before. We also brought down the bounce rate to virtually zero. What also helped was the soft sales pitch we used by placing humorous USPs at the side of the game (shown in the screenshot below).