Measuring Social Media

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    Amber Naslund

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    Hi Delfin,

    This is particularly valuable: “Without some sort of benchmark, it’s impossible to determine success.”

    I’d also add that without illustrating and deciding on measurable GOALS in the first place – why corporate reputation matters, or why engagement is important to your business – you can’t clearly determine what to measure and how that will lead you to that objective.

    Great points, and thanks for the shoutout.

    Best,
    Amber Naslund
    Director of Community, Radian6
    @ambercadabra

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