Kik Interactive recently announced it had reached 3 million users on its mobile app. Kik had a very rapid adoption in the first few weeks of launch, but after being removed from the RIM app world, things started to simmer down.  Here’s the histroic timeline:

I recently started as the media coordinator at KaliAndrews Dance Company – a new dance school in Ottawa. Right from the start, I was faced with the dilemma of creating awareness and promoting the studio with little to no advertising budget. A series of press releases attracted some attention from the community newspaper and a local television station, but ultimately failed to make an impact on such a broad audience.

A landing page is a simplified version of your website that showcases a single product or service.  The web visitor comes to a landing page from an external site (i.e. Google.com) and is enticed to try or buy your offer. A good landing page only focuses on a single message with a goal. This goal can be a download, registration, trial or a buy action.

Here are a few typical user profiles that probably came across your site:

Sales Cycle player

The sales cycle can often be an exhausting and excruciating road to success. It requires vigilant contact, balance and patience.