For our client, we ran a very interesting online campaign at www.vircom.com. In our online survey we asked “average Joes” how they react to spam, email security and phishing threats.

Analysis of the survey reveals that half of the respondents use online mail services such as Gmail, Yahoo or Hotmail. Most use such email services alongside work/school related email accounts. Nearly three quarters of the respondents use open public WiFi, exposing themselves to hackers looking to steal emails. A quarter or the respondents don’t carefully examine emails from banks and financial institutions. Such emails are often a target of phishing threats trying to steal banking credentials.

Its not easy to articulate a technical solution, especially when it has to deal with the dry subject of ERP. This was the case in one of our recent projects with Visma Reporting. Our client wanted a cool and informative video to go along with the new website.

The goal was two fold, first to get the visitor hooked and then to showcase the benefits. Keeping in mind that the majority of their leads are male and from a certain age group, we decided to go with a Matrix style opening. From there we focused on highlighting the value of the solution, ending with a soft call to action.

The project work lasted 3 weeks and required team collaboration from Sweden, Romania and Canada. The end result can be seen below.

Visma Reporting from Zaki Usman on Vimeo.

Originally posted 2011-09-10 21:57:22.

After weeks of working on a new business idea, we are pleased to announce the launch of AppAuthority.