Content Ads on google network are a fast and cost-effective way to generate qualified interest on your site. The following checklist helps when creating content ads:

• What type of site do you want your ads to appear?
• How busy are visitors on those sites?
• Based on how much time visitors can spare, what’s the most effective message?
• Does this message work to give you leads?

Do you know the time needed to manage a successful Adwords account? This question is important, especially if you allocate manpower inside your marketing team. Or if you’re considering outsourcing Adwords , then how much you save in manpower can help run a ‘santiy check’ on the agency fees.

The calculator below helps you find out your monthly adwords work-load by taking into account how many ads you run, how many keywords you manage and the competitive nature of your market.

Ad rank is the value that determines your ad position on a search engine results page.

Your ad rank consists of how much you are willing to bid, the components of quality score and the impact of ad extensions and formats.

The Google Content network has been around for a long time. And sometimes it generates better leads than the search network.  Here are a few tips-n-tricks that I use to drive up my conversions. And I can tell you, these simple tricks work very well.