Enecto provides a B2B Identification solution using a code snippet thats part of your website. It matches the visitors IP address with a pool of IP addresses in its database. If there is a match, it identifies the visitor from such and such company.

The types of tweets you publish define your Twitter Channel. Your channel can be for company news, customer support, sales promotions or anything else.  Whatever it is, the channel must be consistent with your overall business objective. Companies with limited manpower tend to choose a single channel whereas larger companies have multiple channels. For example, Salesforce has at least 9 different official channels on Twitter.