Enecto provides a B2B Identification solution using a code snippet thats part of your website. It matches the visitors IP address with a pool of IP addresses in its database. If there is a match, it identifies the visitor from such and such company.

Have you tried LeadLander yet? Unlike other visitor tracking services which are primarily designed for web analytics, Leadlander is designed with the “sales guy” in mind.

I’ve been looking at LeadLander every now and then. I find it’s a very cool product with its ability to track visitors. It does a reverse look-up of the IP address to distinguish between corporate visitors and “home/ISP” users. The idea being that in B2B sales, corporate visitors would count more.

This is a continuation to the blog entry from a few days ago where I compiled a comparison matrix between the two advertising platforms.

Lead analysis ROI Calculator

Use the ROI calculator to analyze how your marketing campaigns perform. Details are described below the calculator.

After reading a very interesting article on Facebook Advertising by Larry Dignan I started to think of using Facebook’s advertising platform for B2B lead-generation.