You know search engines are valuable for driving visitors. But you’re at a crossroad.

Content Ads on google network are a fast and cost-effective way to generate qualified interest on your site. The following checklist helps when creating content ads:

• What type of site do you want your ads to appear?
• How busy are visitors on those sites?
• Based on how much time visitors can spare, what’s the most effective message?
• Does this message work to give you leads?

Ad rank is the value that determines your ad position on a search engine results page.

Your ad rank consists of how much you are willing to bid, the components of quality score and the impact of ad extensions and formats.

Whether you’re promoting your blog, your product or service, sometimes 140 characters is simply not enough room to fit all the awesome stuff your business offers

This is a good question to ask, whether you should manage your adwords account in-house or if you should outsource it to a search engine marketing agency.