Pagezii is our SaaS offering for Digital Marketing. We’ve had a very successful beta launch since the start of the year.

Now that you’ve Google Analytics set up – What now? Start measuring digital marketing KPI that makes sense for your sales model. If you can sell online, you can assign your leads and goals monetary value. Such analysis helps optimize your online campaigns. Here are a few pointers to get you started.

Have you tried LeadLander yet? Unlike other visitor tracking services which are primarily designed for web analytics, Leadlander is designed with the “sales guy” in mind.

A sales cycle consists of different milestones, each having a unique set of deliverables to ease the lead to a sale.

During a trip to IKEA for a new office desk, I felt nostalgic as I made way through the DIY furniture maze. IKEA was playing all the classics of the 80s – from Banarama to Duran Duran. That realization made me think – are they doing this on purpose? Or is the store manager a big fan of The Breakfast Club?

I often get asked about how to increase conversions for a SaaS funnel. These are some pointers I share with my clients: