Before the start of summer, I had ordered over 300 branded beach balls to be used for some promotional offer. While I was sweating out the heat wave in Severa HQ, a light bulb went off… “Hey, how about we use those beach balls to get more Twitter followers?”

So my marketing team including Tiina Rossi (Social Media Expert) and Henri Årgen (Art Guru) got busy to launch “Follow us on Twitter and win a beach ball campaign.” The landing page below explains the idea in more detail.

After more than 70,000 lines of code, hundreds of hours of sales demos and thousands of marketing datasheets later, we’ve finally launched Severa 3. The new solution allows for easy project management, CRM functions, billing and invoicing for SMEs.

Even though I will go off the track here, but I would like to talk about how great it feels when the product you market gets press coverage – especially if its positive.  I was pleasantly surprised to read the article from Antti Vilpponen in the Nordic ArticStartup Blog. Antti covers Severa 3, the product that I have helped market and launch recently. He writes:

Marketing for Severa is challenging, fun and it has its rewards too – for one, the Red Herring Global 100 Award. We won this award the past weekend at the Red Herring Global 2008 in San Diego. It was the first time in Red Herring’s history that they picked the best 100 startups in the world from Top 100 lists for Asia, Europe and North America. And it gives me and my team at Severa great sense of pride and accomplishment to be part of this exclusive Global top 100 list.