Working with large Enterprise clients, we’ve come across a frequent and common issue of Employee Advocacy.

LinkedIn video sponsored updates are great for getting quality traffic to see your video. But what if you want to send traffic directly to a landing page?

Open Graph (OG) tags are meta tags that give you control over how your content is shared over social media, like Twitter and Facebook.

The types of tweets you publish define your Twitter Channel. Your channel can be for company news, customer support, sales promotions or anything else.  Whatever it is, the channel must be consistent with your overall business objective. Companies with limited manpower tend to choose a single channel whereas larger companies have multiple channels. For example, Salesforce has at least 9 different official channels on Twitter.

I’m pleased to see Radian6, a Canadian company get $300 million richer today.