Whether you’re promoting your blog, your product or service, sometimes 140 characters is simply not enough room to fit all the awesome stuff your business offers

I have been analyzing Twitter patterns such as number of updates, follower ratio and @replies. There are many tools that talk about these ratios and how it can be useful in gauging your true twitter network value. One thing that I follow closely is which messages are ReTweeted (RT) and how far they propagate in my network.

The types of tweets you publish define your Twitter Channel. Your channel can be for company news, customer support, sales promotions or anything else.  Whatever it is, the channel must be consistent with your overall business objective. Companies with limited manpower tend to choose a single channel whereas larger companies have multiple channels. For example, Salesforce has at least 9 different official channels on Twitter.

There are two options marketers have for promoting over twitter. Here is a breakdown of each, and which one is right for you.

What stands out to you when skimming through your twitter feed? Is it the thought-provoking topic? Maybe it’s the #hashtag that resonates? And what about the images used to accentuate the tweets?

Mashable has a good piece on the Social Media Tech bubble. Do you think companies like Facebook, Twitter and Groupon have over inflated evaluations, with 30-50x their annual earnings?