Video Animation – A/B testing of different color videos
One of our clients provides a mobile video platform to SMEs. It’s the equivalent of YouTube – but with full control over your brand + ad revenue.
We have been trying out different lead-gen programs for them, including Video Ads. Based on their brand guide, we came up with 2 different color schemes. We will be doing some A/B tests to see which performs better. You can let us know your guess in the comments section below.
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Zaki Usman
Hello, I'm the founder and CEO at ShoutEx. I like to blog about marketing, mobile and web topics. Feel free to connect with me on LinkedIn.
Katri V.
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I like both product animations. They use the similar style. The orange color is more vibrant, it shouts at you. The blue color is not the perfect blue, its too timid.. almost dull. If you tried using a different blue then you may have better results.
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Zaki Usman
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That blue is what they use in their corporate brand. But I believe they are changing that very soon — with the roll out of a new site.
Anyway,thanks for your feedback :).
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Vikram
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I like the bright Orange. That is a clear winner.
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