In one recent sales conversation about video animation, our talks went towards persona development of on-screen characters. This is a hot topic since it’s a challenge to convey the right image, emotion and message through comic-styled characters.

What you need to keep in mind is…

• who is your intended audience
• what type of message should they remember you with
• and what call-to-action is required

Sometimes character personas let you address these points, without having to explain in words. And you know the old adage – less is more.

Here is one example of how we used a character to showcase online shopping.

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Zaki Usman

Hello, I'm the founder and CEO at ShoutEx. I like to blog about marketing, mobile and web topics. Feel free to connect with me on LinkedIn.