8 Myths about Online Marketing

Written by Zaki Usman.

Below are 8 common myths related to online marketing. These concern market messaging, PR, SEM/SEO/PPC, Email marketing, social media, and viral campaigning. Have a read through and see if your marketing engine has a few of these knocking around.

How to brainstorm a marketing gameplan


how not to write a press release

Advice from account managers in Goolge Adwords


SEO consulting hire process


Betty white is so popular that she even gets emails from us!


How to excel in Social media marketing


Youtube is great tool for getting your brand out there


How to get more registrations/leads

Originally posted 2010-07-16 22:54:47.

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Comments (8)

  • Altamash

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    Oh yeah, I can relate to this a bit – especially the Viral Video!

    Reply

  • Cody

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    I liked the idea of placing it in a comic style. Entertaining as well as informative.

    Reply

  • Tewks

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    Well done. I could argue a couple of points in terms of the content, but the presentation is brilliant.

    In terms of free – I’ve seen this work for both http://www.loopfuse.com and http://socialmedia.alterian.com. I also see you offer a “free” consultation. There may be a retired school teacher or two in there, but overall it’s been a good lead vehicle.

    Reply

  • Zaki Usman

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    @Tewks: Thanks for the comments. appreciate the Freebie comment. I actually meant it about SaaS projects that focus entirely on the free model rather than paid users. Those users are hard to nudge…

    Reply

  • Laszlo

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    These myths are true in cloud software and online marketing. I like the last one. You can not offer free service and think you will get users to change to it.

    Reply

    • Zaki Usman

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      Yes, of course this is debatable (I’ve been emailed about this point a bit). But from my experience I found that Freebie leads are hard to convert.

      Reply

  • Peter Lewis

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    Great presentation with some classic points! Thanks

    Reply

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