Posts Tagged ‘mobile’

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4 must have iPad apps

Written by Zaki Usman. Posted in mobile_app

iPad Apps for mobile, office and fun


I find this app to be beautifully designed for the iPad. I use it often to make powerful presentations on the run. For a price tag of $9.99 this little utility is worth every penny. You don’t even need to know Keynote on the mac to use it. As long as you’ve some idea on what to do (i.e. familiar with PowerPoint) you should be allright. More at the Appstore.


Forget about scribbling on napkins – now your great ideas can be saved on the Penultimate and easily shared through email. It makes it simple to scribble, draw and jot down your ideas using various ink colors and pen thickness. I still find it hard to really write on it, but that could be because I’ve thick fingers. Very good buy for just $1.99. More on the Appstore.

Analytics for the iPad

A very cool tool that brings Google Analytics to your iPad. Supports multiple accounts (very handy if you want clients data to display without having to renter usernames/passwords). Sometimes I find it a bit slow, but it still saves a lot of time when you want to access visitor analytics on a routine basis. More on the Appstore.

AirAttack HD

An excellent top-down shooter game that’s only $0.99! This is a very cool game to play when you just want to leave the business out of your iPad. Graphics is very detailed, followed by excellent music tracks. The only drawback? The game has a limited number of levels which you can master easily within an hour of play. More on Appstore.

Originally posted 2012-01-30 21:39:19.

Location based music goes artsy

Written by Zaki Usman. Posted in Mobile

Bluebrain did a world’s first by releasing their music album as a location based app. The idea is simple, the music changes depending on which location you are in. The app is downloadble from iTunes and only works around a park in Washington DC. Location based in music isn’t all that new – last year we saw SoundTracker popup. A service that uses your location to find people with similar music tastes close to you. Then there is Flowd (disclaimer: one of my clients) that combines geo-aware social networking with music, events and concerts. And there’s a list of other geo-location music services, but none can compete with the simplicity of Bluebrain’s new music album.

Originally posted 2011-05-29 11:19:27.

Rewards for Location based apps

Written by Zaki Usman. Posted in Mobile

Location based applications are a great marketing tool, and more and more vendors are getting a piece of the market. I recently came across Checkpoints: “the app that pays you back.” The idea is simple, go to various stores and check in to get loyalty points. Get bonus points when you scan specific products. And redeem your points for prizes, gifts and what not.

Originally posted 2011-03-01 18:26:16.

Psychological Pricing in Software

Written by Zaki Usman. Posted in Marketing Guide

I just heard Canada is dropping the penny – it costs the government more to make it than its actually worth. So does this bring an end to psychological pricing – no more $9.99 offers in Canada?

How is Software Priced?

This made me wonder how software vendors are pricing their solutions. I came across some interesting trends:

Most lower-priced software use granular pricing ending with .99 or .95 cents. Most of the Mac only products have pricing down to dollar amount – e.g. Coda from Panic software at $99. lower price software - psychological pricing technique Higher-end software products are priced to the nearest dollar, usually ending in nine dollars. Surprisngly some vendors still show .00 trailing amount – which is unnecessary and looks ugly.
high-priced software pricing technique
Software-as-a-Service vendors tend to stick with whole numbers. I think they might be afraid that SaaS pricing requires mental math (monthly price x users x bandwidth + addons, etc). So they prefer to use “math-friendly” prices.

math friendly pricing for SaaS produtcs
Last but not least, have a look at the app stores from Apple, Google, RIM and Microsoft. All apps are priced with a trailing .99 cents. Most apps are sold for less than 10 dollars, so I guess at such low prices, the penny makes a difference.

Originally posted 2012-03-30 07:14:12.

How to build your mobile App

Written by Zaki Usman. Posted in mobile_app

iOs, droid, bb world, windows7 Is your company thinking of deploying a mobile app for its web-based service? Here are a few tips on how to get started (many thanks to Dave Bergevin from EventKaddy.)

Platform Support

The first point to consider is what phone platform to support – iPhone, Android, Windows, BlackBerry or the whole lot? Its best to examine your target market and ask what phones do they use? Can you narrow them down to a specific platform? If not then you may have to develop the same App in many different platforms – which can be a serious undertaking.

Native or HTML5

If your app requires mobile hardware capabilities (compass, camera, gyroscope, etc) it’s better you develop native (iOs/Android/BB-OS, etc.) It’s most likely that you don’t need these since yor SaaS tool could live without it. In that case consider HTML5.

One code base

HTML5 allows you to have a single code base that can be rendered consistently on many different platforms. On devices that allow for HTML5 local caching the user experience can be appreciated offline as well. The HTML5 option also saves you from resubmitting your app to the AppStore/MarketPlace/BBWorld each time you change content in the app.

Develop in 5 – Deploy in 6

A very cool framework that allows you to code with ease is PhoneGap. It lets you code in HTML5 and provides near-native support in 6 phone platforms. PhoneGap wraps your HTML5 content inside an app and uses the built-in browser of the phone to render the screen. Makes for an enjoyable user experience without you having to worry about maintaining many code bases. Whatever technology you decide to use, remember the app must be designed with the same principle as your original SaaS tool. Build it on user experience and functionality – not the novelty of it being an App.