Its not easy to articulate a technical solution, especially when it has to deal with the dry subject of ERP. This was the case in one of our recent projects with Visma Reporting. Our client wanted a cool and informative video to go along with the new website.
The goal was two fold, first to get the visitor hooked and then to showcase the benefits. Keeping in mind that the majority of their leads are male and from a certain age group, we decided to go with a Matrix style opening. From there we focused on highlighting the value of the solution, ending with a soft call to action.
Originally posted 2011-09-10 21:57:22.