Video animation for Visma Reporting

Written by Zaki Usman.

Its not easy to articulate a technical solution, especially when it has to deal with the dry subject of ERP. This was the case in one of our recent projects with Visma Reporting. Our client wanted a cool and informative video to go along with the new website.

The goal was two fold, first to get the visitor hooked and then to showcase the benefits. Keeping in mind that the majority of their leads are male and from a certain age group, we decided to go with a Matrix style opening. From there we focused on highlighting the value of the solution, ending with a soft call to action.

Originally posted 2011-09-10 21:57:22.

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Comments (5)

  • Jean P

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    You weren’t kidding about the video. I love it!

    Reply

  • Mark

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    Nicely done, what software did you use to create the animation? I’ve used some software like Goanimate (cool for characters) or Magix (good for logos and text) and Xtranormal.co… (which is ok for scripted videos.) But your animation looks like its using higher-end software. What did you use?

    Reply

    • Zaki Usman

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      Mark, we used Adobe After Effects.

      Reply

  • Kim F

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    Awesome video, Zaki

    Reply

    • Zaki Usman

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      Thanks Kim, you should wait till next month when I get the new animation out! Stay tuned ;)

      Reply

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