Last April RBC launched a video marketing campaign called “The Mortgage”.

Each year YouTube audiences are presented with video ads varying from blowout sales on brand new mattresses to the webs most popular brain training programs. What makes us explore these offerings that seem to be tailored to our personal preferences? Although I can’t say every single video ad that I’m exposed to sparks an interest and makes me click, I generally tend to look into an ad that has been delivered to me based on what I have searching for the previous day. Such is the beauty of Google Targeted Ads hard at work!

Why use an animated banner ad when a simple search text ad does the job? While some wrestle with the issue of using this form of advertising, I’ll highlight some reasons when animated ads make sense.

Ad rank is the value that determines your ad position on a search engine results page.

Your ad rank consists of how much you are willing to bid, the components of quality score and the impact of ad extensions and formats.

Ah the beauty of google ads. So much packed into so little – 130 characters to be exact. Magical little things.

You have a question or want to know anything about anything. Who are you going to ask?