I’ve been looking at LeadLander every now and then. I find it’s a very cool product with its ability to track visitors. It does a reverse look-up of the IP address to distinguish between corporate visitors and “home/ISP” users. The idea being that in B2B sales, corporate visitors would count more.

Twitter is pretty cool tool for mini blogging. In a recent survey conducted on Target Info Labs, regular readers cited the following reasons for using Twitter as a business tool:

Even though I will go off the track here, but I would like to talk about how great it feels when the product you market gets press coverage – especially if its positive.  I was pleasantly surprised to read the article from Antti Vilpponen in the Nordic ArticStartup Blog. Antti covers Severa 3, the product that I have helped market and launch recently. He writes:

Before the start of summer, I had ordered over 300 branded beach balls to be used for some promotional offer. While I was sweating out the heat wave in Severa HQ, a light bulb went off… “Hey, how about we use those beach balls to get more Twitter followers?”

So my marketing team including Tiina Rossi (Social Media Expert) and Henri Årgen (Art Guru) got busy to launch “Follow us on Twitter and win a beach ball campaign.” The landing page below explains the idea in more detail.

Are you considering implementing DemandBase, LeadLander or a similar service? Such tools help identify visitors as they browse through your site. If they visit some key pages, the tool can trigger automatic nurturing emails, as well as alert your sales team for a follow up.

After more than 70,000 lines of code, hundreds of hours of sales demos and thousands of marketing datasheets later, we’ve finally launched Severa 3. The new solution allows for easy project management, CRM functions, billing and invoicing for SMEs.