This has been one of our most productive years at ShoutEx. We’ve seen the launch of several products, growth of our team and work on some amazing client projects.

Below are 8 common myths related to online marketing. These concern market messaging, PR, SEM/SEO/PPC, Email marketing, social media, and viral campaigning. Have a read through and see if your marketing engine has a few of these knocking around.

Google announced its rival to Facebook’s Like with it’s very own +1 button. The idea isn’t anything new, it works very well for Facebook. But whenever Google ventures into the social space, I get nervous. Google has had a tough social ride from Orkut to Wave to Buzz, etc.

SaaS or Software as a Service is used to describe web-based software applications that are delivered via the web to a large end-user base.

A sponsored post is a great way to get your message across to new audiences. They give you targeting options to work with which allows you to reach specific audiences.

Location based applications are a great marketing tool, and more and more vendors are getting a piece of the market. I recently came across Checkpoints: “the app that pays you back.” The idea is simple, go to various stores and check in to get loyalty points. Get bonus points when you scan specific products. And redeem your points for prizes, gifts and what not.