Now that you’ve Google Analytics set up – What now? Start measuring digital marketing KPI that makes sense for your sales model. If you can sell online, you can assign your leads and goals monetary value. Such analysis helps optimize your online campaigns. Here are a few pointers to get you started.

Google has residual memory of most recently used search terms. This memory influences the sponsored results generated by the next few searches (usually up to 2-3 pages.)  For example, search for Online ERP on Google.

Groupon has been eying China for sometime. But fierce local competition, failures of other online services (e.g. e-bay.cn,  google.cn) and culture issues may have prevented a Shanghi office from opening. So after months (if not years) of toying around with the idea, Groupon is finally opening shop in China with the brand GaoPeng.

We used various online sources to estimate market share of several visitor analytic tools. These approximations are generated for LeadLander, Snoobi, Eloqua, Marketo, Pardot, DemandBase, NetFactor, ActiveConversion, Loopfuse and LeadExplorer. Also included are Google Analytics and Statcounter, just to see how these popular free tools score. The results are shown below:

For the past few weeks, I’ve been testing three very different modes of online advertising.