Google announced its rival to Facebook’s Like with it’s very own +1 button. The idea isn’t anything new, it works very well for Facebook. But whenever Google ventures into the social space, I get nervous. Google has had a tough social ride from Orkut to Wave to Buzz, etc.

Now that you’ve Google Analytics set up – What now? Start measuring digital marketing KPI that makes sense for your sales model. If you can sell online, you can assign your leads and goals monetary value. Such analysis helps optimize your online campaigns. Here are a few pointers to get you started.

Google has residual memory of most recently used search terms. This memory influences the sponsored results generated by the next few searches (usually up to 2-3 pages.)  For example, search for Online ERP on Google.

Location based applications are a great marketing tool, and more and more vendors are getting a piece of the market. I recently came across Checkpoints: “the app that pays you back.” The idea is simple, go to various stores and check in to get loyalty points. Get bonus points when you scan specific products. And redeem your points for prizes, gifts and what not.

We used various online sources to estimate market share of several visitor analytic tools. These approximations are generated for LeadLander, Snoobi, Eloqua, Marketo, Pardot, DemandBase, NetFactor, ActiveConversion, Loopfuse and LeadExplorer. Also included are Google Analytics and Statcounter, just to see how these popular free tools score. The results are shown below:

For the past few weeks, I’ve been testing three very different modes of online advertising.