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Zaki Usman

Hello, I'm the founder and CEO at ShoutEx. I like to blog about marketing, mobile and web topics. Feel free to connect with me on LinkedIn.

Now that you’ve Google Analytics set up – What now? Start measuring digital marketing KPI that makes sense for your sales model. If you can sell online, you can assign your leads and goals monetary value. Such analysis helps optimize your online campaigns. Here are a few pointers to get you started.

We used various online sources to estimate market share of several visitor analytic tools. These approximations are generated for LeadLander, Snoobi, Eloqua, Marketo, Pardot, DemandBase, NetFactor, ActiveConversion, Loopfuse and LeadExplorer. Also included are Google Analytics and Statcounter, just to see how these popular free tools score. The results are shown below:

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