Author Archive

Zaki Usman

Hello, I'm the founder and CEO at ShoutEx. I like to blog about marketing, mobile and web topics. Feel free to connect with me on Twitter or LinkedIn.

Email marketing is a cost-effective and a robust way to approach business prospects. It’s no wonder so many vendors from iContact, ConstantContact, Campaigner, VerticalResponse, MailChimp amongst hundreds of others operate in this domain. But with some much attention, also comes confusion. To overcome this I’m including some factors I consider when rolling out my email marketing campaigns.

LeadLander Review

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Have you tried LeadLander yet? Unlike other visitor tracking services which are primarily designed for web analytics, Leadlander is designed with the “sales guy” in mind.

I’ve often gone through the effort of making creative ads for print advertising. Some worked – some didn’t. Sometimes it was the medium (Trade magazine, newspaper) that wasn’t the proper fit. But more often than not, it was the ad itself. I’ve found through experience that even if you have the best marketing hook, you need to take care of simple “mechanics’ to get the most bang out of it. I’m including some of these for you to think about when designing your next creative ad.


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