In one recent sales conversation about video animation, our talks went towards persona development of on-screen characters. This is a hot topic since it’s a challenge to convey the right image, emotion and message through comic-styled characters.

I recently tried to access the BlackBerry App World on the advice of the RIM social media team. However, I was disappointed to find the following message render on my iPhone:

I’ve often gone through the effort of making creative ads for print advertising. Some worked – some didn’t. Sometimes it was the medium (Trade magazine, newspaper) that wasn’t the proper fit. But more often than not, it was the ad itself. I’ve found through experience that even if you have the best marketing hook, you need to take care of simple “mechanics’ to get the most bang out of it. I’m including some of these for you to think about when designing your next creative ad.

Are you one those site owners who has received an unnatural links Google penalty message in the Google Webmaster tool? Don’t worry – you aren’t the only one.

The types of tweets you publish define your Twitter Channel. Your channel can be for company news, customer support, sales promotions or anything else.  Whatever it is, the channel must be consistent with your overall business objective. Companies with limited manpower tend to choose a single channel whereas larger companies have multiple channels. For example, Salesforce has at least 9 different official channels on Twitter.