Twitter Followers with a beach ball
Before the start of summer, I had ordered over 300 branded beach balls to be used for some promotional offer. While I was sweating out the heat wave in Severa HQ, a light bulb went off… “Hey, how about we use those beach balls to get more Twitter followers?”
So my marketing team including Tiina Rossi (Social Media Expert) and Henri Årgen (Art Guru) got busy to launch “Follow us on Twitter and win a beach ball campaign.” The landing page below explains the idea in more detail.
It’s been a few weeks since launch and it’s been great! We have doubled our Follower count from 4,700 to 9,400.
And not only that, we are getting genuine followers who contribute to our social network. We have increased the following:
- Meaningful conversations through direct messages
- Frequency of our ReTweets
- Higher website traffic referred from Twitter
In fact, here are some of our website traffic stats on unique visitors that were referred from Twitter:
|Avg from June 1 to June 28|
(before the beach ball campaign)Avg from June 29 to July 8
(during the beach ball campaign)Avg Time on Siteapprox. 3 minutesapprox. 5 minutesBounce Rate40%48%Goal Conversion Rate6%8%
Thanks to my marketing team, the Beach ball for Twitter follow has been a successful campaign! This really was a good idea to kick start our summer!