Twitter Followers with a beach ball

Before the start of summer, I had ordered over 300 branded beach balls to be used for some promotional offer. While I was sweating out the heat wave in Severa HQ, a light bulb went off… “Hey, how about we use those beach balls to get more Twitter followers?”

So my marketing team including Tiina Rossi (Social Media Expert) and Henri Årgen (Art Guru) got busy to launch “Follow us on Twitter and win a beach ball campaign.” The landing page below explains the idea in more detail.


severa beach ball idea from zaki usman

It’s been a few weeks since launch and it’s been great! We have doubled our Follower count from 4,700 to 9,400.

twitter-follower-history

Performance Metrics

And not only that, we are getting genuine followers who contribute to our social network. We have increased the following:

  • Meaningful conversations through direct messages
  • Frequency of our ReTweets
  • Higher website traffic referred from Twitter

In fact, here are some of our website traffic stats on unique visitors that were referred from Twitter:

Avg from June 1 to June 28

(before the beach ball campaign)Avg from June 29 to July 8

(during the beach ball campaign)Avg Time on Siteapprox. 3 minutesapprox. 5 minutesBounce Rate40%48%Goal Conversion Rate6%8%

Creative Sucess

Thanks to my marketing team, the Beach ball for Twitter follow has been a successful campaign! This really was a good idea to kick start our summer!

Zaki Usman

Hello, I'm the founder and CEO at ShoutEx. I like to blog about marketing, mobile and web topics. Feel free to connect with me on Twitter or LinkedIn.

Comments (9)

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    Ben Waugh

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    I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.

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    Victor Cruz

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    Great Twitter campaign and I like how you frame your results without bogging too deeply into the nitty gritty. Perfect score all around.

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    Delfin

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    Amazing results considering prize’s value, that’s what I call an effective ROI!

    BTW you have commented on several analytics tools before, but from which one you actually get these metrics?

  • Avatar

    Zaki Usman

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    I use Google Analytics the most and thats what I used here. Which one do you like, prefer and why?

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    Delfin

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    I have worked with some tools for specific tasks like sitemeter, feedblitz, outbrain, cooleremail. But at some point they are like “toys” with limited capabilities.

    Joomla package gives you nice metrics but sometimes they’re hard to find and read.

    Going up! has a nice graphic interface, visually more understandable.

    Piwik is not bad, but not user-friendly enough.

    So definitely for mkt purposes I still keep using Google Analytics. Only need to improve my SEO/SEM skills more (that’s why I follow this blog 😉

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    splithare

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    I am finding it fascinating how certain companies are grabbing technology and running away with the “ball” so to speak. Nice article and great campaign.

    I’ll be watching for more great stuff from you folks.

  • Avatar

    Altamash

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    You’ve got balls! Thats all I can say ;).

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