Twitter Followers with a beach ball
Before the start of summer, I had ordered over 300 branded beach balls to be used for some promotional offer. While I was sweating out the heat wave in Severa HQ, a light bulb went off… “Hey, how about we use those beach balls to get more Twitter followers?”
So my marketing team including Tiina Rossi (Social Media Expert) and Henri Ã…rgen (Art Guru) got busy to launch “Follow us on Twitter and win a beach ball campaign.” The landing page below explains the idea in more detail.
It’s been a few weeks since launch and it’s been great! We have doubled our Follower count from 4,700 to 9,400.
Performance Metrics
And not only that, we are getting genuine followers who contribute to our social network. We have increased the following:
- Meaningful conversations through direct messages
- Frequency of our ReTweets
- Higher website traffic referred from Twitter
In fact, here are some of our website traffic stats on unique visitors that were referred from Twitter:
| Avg from June 1 to June 28 |
(before the beach ball campaign)Avg from June 29 to July 8
(during the beach ball campaign)Avg Time on Siteapprox. 3 minutesapprox. 5 minutesBounce Rate40%48%Goal Conversion Rate6%8%
Creative Sucess
Thanks to my marketing team, the Beach ball for Twitter follow has been a successful campaign! This really was a good idea to kick start our summer!
Ben Waugh
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I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.
Victor Cruz
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Great Twitter campaign and I like how you frame your results without bogging too deeply into the nitty gritty. Perfect score all around.
Delfin
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Amazing results considering prize’s value, that’s what I call an effective ROI!
BTW you have commented on several analytics tools before, but from which one you actually get these metrics?
Zaki Usman
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I use Google Analytics the most and thats what I used here. Which one do you like, prefer and why?
Delfin
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I have worked with some tools for specific tasks like sitemeter, feedblitz, outbrain, cooleremail. But at some point they are like “toys” with limited capabilities.
Joomla package gives you nice metrics but sometimes they’re hard to find and read.
Going up! has a nice graphic interface, visually more understandable.
Piwik is not bad, but not user-friendly enough.
So definitely for mkt purposes I still keep using Google Analytics. Only need to improve my SEO/SEM skills more (that’s why I follow this blog 😉
splithare
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I am finding it fascinating how certain companies are grabbing technology and running away with the “ball” so to speak. Nice article and great campaign.
I’ll be watching for more great stuff from you folks.
Altamash
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You’ve got balls! Thats all I can say ;).
How to use Twitter in business | Digital Marketing Lead Generation
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[…] Can a beach ball increase your social footprint? Learn how to increase Twitter follower […]
Liz Tarr
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This isnt a bad idea. Free stuff is always good. Here’s a good article about how to run contests in social media http://mashable.com/2011/11/29/social-media-contest-sweepstakes/