Brand Awareness – The Volvo story

Who hasn’t watched the Volvo trucks ad with Jean-Claude Van Damme?

Every time you see it, it leaves you in awe and you ask yourself how did they do that?

Promotional videos are a great way of targeting your audience with your core message and value of your brand. Volvo achieved it in the video by reinforcing its brand for stability and precision. The ad makes a strong statement about Volvo’s engineering and engages viewers in an entertaining manners.

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