Do you need Leadlander type service?
Are you considering implementing DemandBase, LeadLander or a similar service? Such tools help identify visitors as they browse through your site. If they visit some key pages, the tool can trigger automatic nurturing emails, as well as alert your sales team for a follow up.
Does visitor identification help you sell more?
These tools aren’t right for every organization. It really depends on:
- the type of business you are in
- how your customers react to such sales tactics
- and whether your sales-team is into using web-tools
Below is a calculator to help you see if you can benefit from such a service?
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What does your score mean?
- Score +87%: Your business is a perfect fit to use a lead identification system. Talk to at least 3 vendors to see which suits your needs the best.
- Score 70-87%: You can benefit from a lead identification system. But to get its full potential, you should consider making your sales and marketing more “web oriented”.
- Score <70%:You current business is not in a stage to benefit from such a tool. Either such tools don’t fit with your area of business, or you are not using the web effectively.
Zaki Usman
Hello, I'm the founder and CEO at ShoutEx. I like to blog about marketing, mobile and web topics. Feel free to connect with me on LinkedIn.
Dirk Henrik
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Pretty cool calculator. Not sure where our business would fit in. In Germany you cant really use IP addresses to identify visitors without consent. IP addresses are treated like personal information. How do these tools address that? We can’t even use Google Analytics here… http://www.zdnet.com/blog/government/use-google-analytics-go-to-jail/9865
Zaki Usman
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That is one problem in Germany. I dont think you can use such tools there. Thats why there is the market for Etracker http://2016-06-14-shoutex.mystagingwebsite.com/blog/etracker-for-web-analytics/
Not exactly the same thing as LeadLander, but lets you do your basic analytics without getting into trouble.
Chris Jeffers
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Zaki – thanks for your work in this area. We score at 97!
A brand you have not identified above was actually the first provider in the market. VisitorTrack provides the most detailed profile of the anonymous business visitor to a website of any SaaS / Cloud product in the world. This includes fully integrated contact records with executive details – names, titles, email, phone, and more (nothing more to click around and have to find… buy….from another website).
There’s also a “Hoover’s” or OneSource type of view for the Company which gives you everything you need to know about the organization: description, address, employees, revenues, etc. The Company and Contact details from VisitorTrack make the job for sales and marketing so much easier because everything about the best prospect opportunities is in one place.
One other aspect of this product is the rich interface with Salesforce.com. Real-time and automated processes let us define and score web visits, then the information is automatically routed, checked, de-duped, and inserted into Salesforce. Even the website Visit information for prospects can be appended which gives insight into activity and interest levels for the opps already in the pipeline (and even for those who’ve fallen out!)
Zaki Usman
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Hi Chris, I hadn’t heard of your solution before. Thanks for mentioning it on the post.
Sara Clifton
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Is there a wordpress plugin for these type of services? I want to know who is reading my blog.
Zaki Usman
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Try using Statcounter – its free and has a wordpress plugin as well.