Enecto for Lead Identification
Enecto provides a B2B Identification solution using a code snippet thats part of your website. It matches the visitors IP address with a pool of IP addresses in its database. If there is a match, it identifies the visitor from such and such company.
The database is further referenced for BI (Business Intelligence) data provided by Dun & Bradstreet. The application is pretty robust and offers good data on visitors. But it doesn’t have the same level of features as Active Conversion and neither the cool user interface of Demand Base Streamer.
This is not Google Analytics
But don’t think that Enecto B2B Analysis is a replacement for Google Analytics – it is not. Google Analytics is a beefed up web-analytics tool designed for marketers. Enecto B2B Analysis is a supplement to Google Analytics that can be used to fine-tune your marketing campaigns to the next level.
Gram
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Lead Identification can’t work in some countries, such as Germany. The IP address is termed as private by German law.
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Andy, Prospectvision
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Gram
You are correct that Germany implements the EU Directive in such a way as to deem IP addresses as personal information. However products such as Enecto’s and ours (Prospectvision) can be used as long as a privacy statement describes the use of this information and ways to opt out.
Andy
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Zaki Usman
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Hi Andy, thanks for letting us know about ProspectVision, didnt see that one before. If you like you can drop a few lines here on how its different than other solutions out there. Thanks.
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Zaki Usman
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Yes, you are right. There is a specific German analytics tool that caters to that market. It’s covered here: http://2016-06-14-shoutex.mystagingwebsite.com/blog/etracker-for-web-analytics/
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