Facebook Viral Marketing Poll

Poll on Facebook B2B marketing

Last week, I ran a poll on the business value of Facebook Ads for B2B software sales. The survey revealed an interesting pattern – there is no clear direction of what people think about Facebook Ads.

Facebook December Poll Summary

Out of the 86 total responses, 42% gave a yes vote to Facebook Ads for B2B sales. 36% respondents gave a thumb’s down and 22% indicated they simply don’t know but would like to find out.  Even though the poll sample isnt very large, it’s still very much in line with what I have read in almost all other blogs – the market is a bit unsure on how to capitalize on Facebook Ads. That’s why you see sponsors on the fence trying to figure out how to use Facebook Ads to reach the 130 million members. Refer to Facebook Ads for B2B sales on how I tried to create ads for that audience.

Curiosity drives traffic

One thing I’ve noticed is that Facebook visitors are more curiosity driven than business minded. Think of your mindset when you are on Facebook. You are there looking at photos, messaging and playing games. You aren’t wearing your business face, so you aren’t necessarily driven to click on an ad that has business appeal. Your intrinsic motivation is different – the ad looks nice, and curiosity drives you to click it. Once at the landing page you can decide within a matter of seconds if you want to continue or go back to Facebook. And that’s exactly what I saw with my Facebook campaigns in my previous tests. It had an overwhelming high CTR of 5% but with a bounce rate of over 75% in the first 10 seconds. Curiosity was killing my Facebook Campaign.

Zaki Usman

Hello, I'm the founder and CEO at ShoutEx. I like to blog about marketing, mobile and web topics. Feel free to connect with me on Twitter or LinkedIn.

Comments (3)

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    sempune

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    Really excellent thought. Waiting for next

    Reply

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    Dave Kerpen

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    Interesting work. I think one major difference in Facebook ads vs google ads for instance is that google ads are and should be sales-driven, while facebook ads should be engagement-driven. In other words, introduce your potential customers to your brand, and let them experience it.

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    SLICE magazine

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    Interesting…

    Reply

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