How Search Engines use Relevance

I found a great video explaining how search engine work to return relevant results.

The ComputerPhile video features Dr Max Wilson who explains the important elements of SEO, including:

  • How Search engine spiders a website by looking at the code.
  • Indexing and prioritizing the words depending on where they are found in the page title, meta-data or in the body of the text.
  • The concept of backlinks and page rank.
  • And how Google use these parameters to determine search results.

The video is a great primer on SEO and recommended for anyone new in this field. There are a few more videos related to the subject from ComputerPhile on YouTube.

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Zaki Usman

Hello, I'm the founder and CEO at ShoutEx. I like to blog about marketing, mobile and web topics. Feel free to connect with me on Twitter or LinkedIn.

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