How Search Engines use Relevance
I found a great video explaining how search engine work to return relevant results.
The ComputerPhile video features Dr Max Wilson who explains the important elements of SEO, including:
- How Search engine spiders a website by looking at the code.
- Indexing and prioritizing the words depending on where they are found in the page title, meta-data or in the body of the text.
- The concept of backlinks and page rank.
- And how Google use these parameters to determine search results.
The video is a great primer on SEO and recommended for anyone new in this field. There are a few more videos related to the subject from ComputerPhile on YouTube.
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