Let Bing Google that for you

Google and Bing rivalry heats up

Google claims Bing has been copying its search results. They setup an ingenious test to prove this claim. The test was simple – Google made some nonsensical search phrases and started pointing search hits to irrelevant sites. In a few weeks, Bing started returning the same search results… pretty fishy, huh?

It’s all good, under the hood

But even if Bing copies Google, what does it really mean? From a techie’s point of view, this could be a potential PR disaster. But from a user perspective, do I really care what goes on under the hood? No, not really – as long as the results are good. I think that’s what Google seems to be forgetting. They still think it’s the 90’s and the web is tech-driven.

Don’t get me wrong, I’m not a particular fan of Bing. I like some of the cool user interface enhancements they’ve made. But Google is still my preferred engine of choice.

SEO for Google, benefit from Bing

As a person interested in SEO, Bing mirroring Google makes my job easier. I usually optimize a site with Google in mind, in the hopes of benefiting from the other search engines as well. You see, I don’t discount Bing traffic. I’ve found Bing visitors are easier to convert than Google traffic.

So when looking at the bottom-line, do I really care if a visitor used Google, Bing or Yahoo? Nope, not really… all I care about is the cha-ching of my cash-register.

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Zaki Usman

Hello, I'm the founder and CEO at ShoutEx. I like to blog about marketing, mobile and web topics. Feel free to connect with me on LinkedIn.

Comments (2)

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    Hhaha too funny! I didnt know Bing did that?!!


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    I’m not surprised. Bing is for people who don’t know how to change their default search engine to Google 😉


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