You have given an old url a facelift with new images. Time to re-post that baby. But when you post to LinkedIn, it spits out your old page images instead. What’s going on here?

The Issue

There are a few things happening. When a user uploads a url to LinkedIn for the first time, it stores the url data in it’s database. This is called a cache. LinkedIn stores data to serve future requests for that data faster. This helps LinkedIn run more efficiently.

If you have updated your page with new images, LinkedIn is unable to tell. So the question is, how do you get LinkedIn to think you are uploading a new url?

The Fix:

Luckily there is an easy fix to the problem. Here’s how to do it:

Append a question mark (?) at the end of the url followed by some text. By doing this, LinkedIn will think you are uploading a new url. This will get LinkedIn cache the new images. Your url could look something like this:

The Appendage:

I use the question mark (?) appendage as a tracking code. By adding the appendage and some descriptive text, I am able to see where my traffic is coming from.

Adding the question mark appendage will not affect the web page in any way. I use it for tracking, and you can use it to force LinkedIn to cache your new images.

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Jon Kaspszak

Jon is an avid digital marketer and works in software marketing. You can find him on LinkedIn. He would love to hear from you!