LinkedIn Video Sponsored Update Tip
LinkedIn video sponsored updates are great for getting quality traffic to see your video. But what if you want to send traffic directly to a landing page?
LinkedIn Video Sponsored Update Changes: Over the past year, LinkedIn’s ad platform has gone through major changes. One of the changes being advertisers no longer able to embed video in their sponsored updates. You can still embed video on organic updates, so make sure to take advantage of the feature there.
LinkedIn video sponsored updates send traffic directly to the YouTube video. This is pointless, because interested users will most likely watch the video in their LinkedIn feed. They can also click the YouTube button found in the bottom right corner of the video if they want to view on YouTube.
While playing around with video sponsored updates, I came across a solution. Here’s how to send traffic directly to a landing page from your LinkedIn video sponsored update:
- Copy and paste your YouTube video link into the ad text box. This will auto-generate the video and embed it into the sponsored update.
- Once the video is generated, remove the YouTube link. You’ll notice that the YouTube video will remain embedded. This won’t affect the video in any way.
- Add the link to your landing page in the ad text.
That’s it. It is actually quite simple. Now you can show your YouTube video and send traffic to a landing page directly from LinkedIn.
Why Does This Happen?
When you paste a YouTube video link into a sponsored update, LinkedIn pings YouTube, grabs the video and auto generates the content.
Once LinkedIn has pinged YouTube and generated content, it will remain there until manually removed. This allows you to delete the YouTube link that originally generated the video.
Why It’s Cool
This solution makes more sense for a sponsored update. If you’re in the market for views, YouTube advertising is a much more cost-effective route. This solution allows you to kill two birds with one stone – show your video and send traffic to a landing page.