Even though I will go off the track here, but I would like to talk about how great it feels when the product you market gets press coverage – especially if its positive.  I was pleasantly surprised to read the article from Antti Vilpponen in the Nordic ArticStartup Blog. Antti covers Severa 3, the product that I have helped market and launch recently. He writes:

Are you considering implementing DemandBase, LeadLander or a similar service? Such tools help identify visitors as they browse through your site. If they visit some key pages, the tool can trigger automatic nurturing emails, as well as alert your sales team for a follow up.

Severa 3 Launched

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After more than 70,000 lines of code, hundreds of hours of sales demos and thousands of marketing datasheets later, we’ve finally launched Severa 3. The new solution allows for easy project management, CRM functions, billing and invoicing for SMEs.

A few statistics to keep in mind…

The year 2008 is long gone, and in the past weeks Advertisers have been working tirelessly to set their objectives and budgets for 2009. Marketing professionals know that they need to keep their eyes on media trends, and increasing evidence shows that online advertising will continue to grow at a steady pace.


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