RainKing Review

The idea behind RainKing is simple. RainKing employs dozens of human researchers to find managers, decision makers and executives in larger companies. This is kept in a database which clients can subscribe too. The added costs of manually vetting information (as opposed to using online spiders) is shared amongst Rainking subscribers through a subscription fee model.

rainking for lead generation database

Rainking Online Subscription

Once you subscribe to the RainKing service you’ve web access to all of these contacts divided by managerial level and departments within the companies. You can shift through these contacts and generate various prospects with the organization as part of your game plan. This tool allows you to spread your sales message in ubiquitous manner to the right targets within the company.

Rainking ROI

The way the model pays for itself is through economies of scale. RainKing allows several hundred companies to subscribe to its database – so effectively spreading the cost of researchers over several subscribers. But even with the costs shared, the subscription of RainKing starts in the several thousand dollars range.

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Zaki Usman

Hello, I'm the founder and CEO at ShoutEx. I like to blog about marketing, mobile and web topics. Feel free to connect with me on Twitter or LinkedIn.

Comments (18)

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    Diane Winters

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    I would definitely also take a look at DiscoverOrg http://www.discoverorg.com. Their data on the IT Departments of Fortune 2000 companies and Government Agencies is the best we’ve been able to find – and we tested RainKing.

    Reply

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    Janna Soltero

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    Rainking provides excellent information however the reach is somewhat limited to large fortune co’s. Further it seems there is a lot of overlap with other providers since contact information for execs who’ve been in the positions for years is a commodity – if you are looking for a complementary service with unique and fresh leads try http://www.ctosonthemove.com

    Reply

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    Martin Choi

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    I have not used them yet. I saw the demo and it looks pretty good. Has anyone had any success with it?

    Reply

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    Pat B

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    Pretty suspect that “Diane Winters” is a hyperlink to the company website. Corporate troll, maybe?

    I’m looking at discoverorg.com too, and it seems pretty cool. But I don’t like company representatives passing themselves off as happy customers.

    Reply

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    Walter N

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    I don’t believe we’ve them on this side of the pond. But a system like this can work very well with the line of work I do.

    Reply

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    Liisi

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    I never heard of RainKing before and I’m surprised to see this business model. I searched for them online but I don’t get any competitors bidding for their name… which is weird. Even my employer has bids on its brand names. I wonder how successful RainKing really is…

    Reply

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    IT Sales Leads

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    In response to Diane’s comment I’m going to have to agree. Our experience with DO has been nothing but positive. Another great source for IT contacts is http://www.itsalesleads.org. It’s definitely worth a look.

    Reply

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    Seth Morris

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    Unlike “Diane Winters” and “IT Sales Leads,” I’m upfront and I work for RainKing Solutions. Like any other competitive scenario, your best bet is simply to do a test drive of both solutions and may the best product win. Our test drives give you access to our entire platform – not “20 pristine companies” during a so-called trial.

    We are the superior sales intelligence solution covering North American Enterprise, MidMarket, and now SMB. We’re also building out European coverage as we speak. In 2012, we published more than 14,000 forward-looking and actionable projects – as well as a very powerful marketing suite.
    http://www.rainkingonline.com/
    http://www.rainkingonline.com/our-customers-speak-video/

    Reply

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      Zaki Usman

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      Thanks for your comments Seth – I had a look at your customer videos. Nifty!

      Reply

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        Seth Morris

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        It’s my pleasure and thank you for the forum.

        Reply

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    Divya

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    I also heard Ripple Links is doing a better job with Prospect Intelligence. Any reviews?

    Reply

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    Todd

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    Is there a free trial with RainKing? I’d like to try it.

    Reply

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    Daniel Lennox

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    I’ve used both RainKing and DiscoverOrg and have been far more successful with DiscoverOrg. DiscoverOrg’s quality and freshness of data easily outweighs RainKing. Not only that but the service is incredible. I frequently ask DiscoverOrg reps for help in researching additional information (i.e. Jane Doe just left XYZ Corp, where did she move to?) and their response time is incredible. I’m in the process of developing a fairly new territory for my company and DiscoverOrg has been the biggest resource in jumpstarting the pipeline effort.

    Reply

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      Seth Morris

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      The “Daniel Lennox” quote was just copied and pasted on another site in another example of social networking engineering. As the superior, global solution, we don’t need to resort to these tactics. Buyers are smart and, when you compare RainKing to the copycat, the choice is easy.

      Would you like an onsite visit or WEBEX?
      [email protected]

      Reply

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    Shruthi

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    Dear Seth Morris,
    I am from Mindtree. We need ICT investment details (IT budget, top IT/ICT priorities) & IT intelligence of Europe based companies. Please revert asap

    Thanks,
    Shruthi

    Reply

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    Jon-Eric McDonald

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    I leverage both DiscOrg and RainKing, and have found both to be good services with measurable ROI. Each has its strengths and weaknesses, no service is the end all be all. While they are competing solutions, at least for my purposes – Business Dev., I find they actually compliment one another. I realize not every company will have the budget or get the ROI to have subscriptions to both, they’re not cheap. My suggestion would be to work out a trial offer with each, and see which fits you’re business use case the best.

    I’m not a employee nor have I been for either company. Both get my endorsement, and are industry leaders IMO.

    Reply

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