The idea behind RainKing is simple. RainKing employs dozens of human researchers to find managers, decision makers and executives in larger companies. This is kept in a database which clients can subscribe too. The added costs of manually vetting information (as opposed to using online spiders) is shared amongst Rainking subscribers through a subscription fee model.
Rainking Online Subscription
Once you subscribe to the RainKing service you’ve web access to all of these contacts divided by managerial level and departments within the companies. You can shift through these contacts and generate various prospects with the organization as part of your game plan. This tool allows you to spread your sales message in ubiquitous manner to the right targets within the company.
The way the model pays for itself is through economies of scale. RainKing allows several hundred companies to subscribe to its database – so effectively spreading the cost of researchers over several subscribers. But even with the costs shared, the subscription of RainKing starts in the several thousand dollars range.