On-Page SEO – What You Need to Know

You have a question or want to know anything about anything. Who are you going to ask?

You want all the answers, at fraction-of-second speeds. For our generation, it’s not “who” is giving you the solution, but “what”. The answer to your problem, your question, or just about anything you can think of – is Google.

Everyone knows what I mean. The phrase “Google it” is a staple millennial lingo. But what’s complicated is how Google decides what answers it’ll give first. Enter the age of search engine optimization

On-Page SEO 101

What does optimization mean when it comes to search engines?

In my own words, I’d say it’s to accurately capture the essence of your website/webpage in 1-2 keywords, and to make sure these keywords rank high when someone Google’s anything relating to your content. When a website/webpage has made sure that Google’s algorithms will pick up on these keywords, optimization has been reached.

What I have generally described above is known as “on-page optimization”. As part of the larger construction of Search Engine Optimization (SEO), on-page optimization refers to strategically adjusting the head of your webpage to reflect what you think people will be searching on Google for content relating to your product (product=anything someone has produced and put on a webpage)

Why Should You Care? On-Page Optimization for Success

You may be wondering, why do care about optimizing my webpage? Do I really need to think about on-page optimization for what I’m putting out there? Well, if you want to actually be remotely noticed in the online world, the answer is duh.

When used accurately and appropriately on-page optimization means that your content will rank high on an organic search by a Google user. This mean your content will appear as one of the first results Google spits out to me when I keyword search a product I’m looking for. This is the key to making a splash with your content, and it is demonstrated through a beautiful chain reaction of awesomeness for your webpage. As your product increases through the organic search ranks, your webpage traffic will simultaneously increase. This will equate to more generated leads; meaning more of your target consumers will be taking an interest in your product.

So what am I thinking about when I’m optimizing my page?

So there are some points to keep in mind when you are thinking to optimize. Let’s break it down into four sub-categories pretending we are optimizing you as a person.

  • Title Tags

What are you? Keep it simple and straightforward.

  • Meta Description

Tell me a little bit about yourself?

  • Keywords

What are some descriptive words about yourself that might spark an interest in you?

On-page SEO is more complicated than this, but this is the layman’s version of how it works.

Realistically, these categories are developed in the head section of your webpage, which is not exactly visible to the naked eye. However, in a nutshell, this is the how on-page optimization works.

In the market for an on-page SEO checklist you can refer to? Check out the Pagezii blog.

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Jon Kaspszak

Jon is an avid digital marketer and works in software marketing. You can find him on LinkedIn. He would love to hear from you!

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