Sponsored Post Advantages – What You Need to Know
A sponsored post is a great way to get your message across to new audiences. They give you targeting options to work with which allows you to reach specific audiences.
Sponsored Post Advantages
Sponsored Post Tips
If you’re new to sponsored posts, here are a few tips to get the ball rolling.
Control
Sponsored posts are a great way to get your message across to your audience. Unlike organic posts, where you have low control of who sees your message, the beauty of a sponsored post is that you can get very granular with how you want to target.
You should be targeting sponsored posts based on interests, behaviors, demographics, etc. The key is to make sure the right users are seeing your posts without having audiences sizes too large or small. This allows you to focus your message to each persona and gauge the level of interest with engagement rates.
High Engagement
Another advantage of sponsored posts is that they have high read rates – meaning posts are actually read by the users.
On social platforms, users have developed immunity to ads that appear in their peripheral vision (such as on the side widgets). However, the very nature of sponsored posts places them in the center of gaze, making sure that the messages are being read more often than not.
Persona Audience
Last but not least, Marketers have to fine-tune their message for each platform by taking into account user behaviors. Here are a few examples:
- LinkedIn, being a professional network does very well with business messages (e.g. download a white paper).
- Facebook is great for viral or feel-good messages.
- Twitter, a platform used for professional as well as personal accounts, is a great place to test both kinds of messaging.
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