Tips for Black Friday Marketing
Black Friday and Cyber Monday are less than two-weeks away, and if you’re Black Friday marketing campaign is not already in full swing, here are a few ideas to get things started.
- Kick things off with a pre-emptive strike. Best Buy blew up social media November 7 with a Pre-Black Friday sale. A Pre-Black Friday sale can be a good way to get attention and break the ice.
- Consider doing a giveaway. Target made a big splash last year by offering discounts on gift cards in the run up to Black Friday. If you’re thinking of doing something similar with gift cards, be sure to make sure they are also redeemable online.
- Have a snappy email campaign for Black Friday. Millions of people shop on Black Friday and Cyber Monday, so give any email campaign for that weekend a little extra due diligence. In 2014 email marketing accounted for a fifth of all sales on Cyber Monday. A great way to start an email campaign is with an eye-catching subject line that draws people in. Check out this previous post for more tips on successful email marketing.
- Mobile marketing is a huge boost to those who can take advantage of it. In 2014, the amount of time adults spent interacting with digital media on their mobile devices surpassed desktop usage. Keeping that in mind consider using a CTA to encourage people to sign-up for notifications when new deals are advertised on your mobile site.
Last year shoppers spent $50.9 billion over the Black Friday weekend, over $3 billion of that came from online sales alone.
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