Visitor Analytics Market Distribution
We used various online sources to estimate market share of several visitor analytic tools. These approximations are generated for LeadLander, Snoobi, Eloqua, Marketo, Pardot, DemandBase, NetFactor, ActiveConversion, Loopfuse and LeadExplorer. Also included are Google Analytics and Statcounter, just to see how these popular free tools score. The results are shown below:
Leadlander is the Market Leader
Out of the commercial offerings, LeadLander is the clear market leader. About 8,000 sites were found using the LeadLander script. Out of which +600 were ranked in the top million websites by Alexa (or similar ranking systems.) Snoobi is also very popular, especially in Northern Europe.
DemandBase, Marketo and Eloqua for High-end sites
These 3 vendors have a good sizable chunk of the market with about 20% clients from top million sites. This makes sense because these solutions offer more features than just visitor tracking/identification. Their extended feature-set makes them more expensive and affordable to bigger, more popular websites.
Then there are a number of smaller but just as powerful solutions that focus on niche segments. These have about 1,000 or less site implementations.
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