What makes a good SaaS funnel?
I often get asked about how to increase conversions for a SaaS funnel. These are some pointers I share with my clients:
Think who is most likely to find your service valuable? Consider their job functions, roles at work and issues that you solve.
Now get in their shoes and articulate the message that will hook them to your service.
Incentive to Use
Remember, there has to be an inherent reason for people to use your service. You can dangle a carrot (e.g. win a free iPad). But the real motivation must be obvious at first glance.
Don’t just keep the message simple, but also the interface. The less the number of clicks/keystrokes the better.
Reduce number of steps to a bare minimum. Do you really need email acknowledgement?
Try before you buy
This is the norm for SaaS tools, but I’ve seen a lot of services still ask for credit card numbers. Are you serious? Let your visitor see what you’ve spent months creating… why give them a reason to close the browser?
Once they are in, make sure you give them enough pointers to actually use your web app. About 80% of your signups are just one timers. So this is your only chance to show.
Think of how to deliver the most value to your visitor. Once they get that, you’ll get better conversions, sign ups and retention rates.
Trackback from your site.