When Should You Be Using Facebook Ads?

Looking into Facebook ads? Facebook has over 1.3 Billion monthly users, making it the largest social media site out there. With so many active users, it’s hard to deny the power this platform has for advertising.

Here are a few examples of when you should be using Facebook ads.

Low Costs

Facebook ads are great if you don’t want to break the bank. A Facebook click usually costs less than $1. Compared to other social media platforms, Facebook’s cost-per-click is low.


A low CPC is if great you’re working with small budgets. You don’t have to spend a lot to get traffic rolling into your site.

Let’s say you have a $5 daily budget. The average CPC for your Facebook ads are $0.25. With this CPC, you should be able to generate 20 visitors to your landing page. Not to mention traffic from potential users shares. Not bad for $5.

Granular Targeting

One of the cool features of Facebook ads is the detailed targeting tool. This tool lets you target unique interests and behaviors. You’re able to find interests and behaviors using the detailed targeting search bar. Facebook will then spit out exact or close suggestions based on what users have liked or shown interest in.

Facebook’s targeting is great if you want to hone in on niche corners of the market. It can be tough to reach unique users on other social media platforms. Because Facebook has so many users, you can target niche markets and still reach a sizable audience.


Social Campaigns

Kicking off a campaign that has the viral factor? Then Facebook is for you. These types of campaigns are social in nature. They raise awareness, are laugh-out-loud funny or make users feel good. Social campaigns have viral potential because users want to share naturally.

Here are a few examples of viral campaigns:

  • Feel-Good Stories
    • Always #LikeAGirl Campaign
  • Laugh-out-loud funny
    • IKEA bookbook campaign
  • Conversation Starter
    • Mercedes-Benz #GLApacked

Facebook is one of the best platforms if your campaigns are social in nature. With so many users, campaigns have the potential to spread like wildfire.

When to Use Facebook Ads:

Facebook is a powerful ad platform. It has different advantages for different marketers. If you want to keep costs low, target niche markets or launch a social campaign, Facebook ads are for you.

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Jon Kaspszak

Jon is an avid digital marketer and works in software marketing. You can find him on LinkedIn. He would love to hear from you!

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