Every pitch has the power to make or break a deal. But let’s be honest—not all pitch decks are created equal. To stand out, you need to nail the essentials.
Canva’s Chief Evangelist, Guy Kawasaki, has distilled the art of the pitch down to a simple yet effective formula. Here’s how to build a pitch deck that not only talks but persuades.
Your title slide is your first handshake. It’s the moment your audience learns who you are, so make sure they remember your name. Include your company name, presenter’s name, and contact information.
If your audience doesn’t feel the problem, they won’t see the need for your solution. Clearly articulate the problem your product or service solves.
This is where you shine. Demonstrate your product, highlight its benefits, and explain why it’s a game-changer in the market.
What makes your product special? Whether it’s groundbreaking technology, patents, or a killer demo, this slide is your chance to show off your unique advantages.
Investors need to know how you plan to generate revenue. Clearly outline your business model and pricing strategy.
How will you capture and grow your market? Lay out your marketing and sales strategy, including how you plan to acquire and retain customers.
Identify your key competitors and explain what sets you apart. Highlight why your product or service is better.
Investors bet on people, not just ideas. Showcase your leadership team and their relevant experience. Highlight any advisors who bring added value.
Hit your audience with a 3-5 year forecast of revenue, profits, and key metrics. Your financials should be realistic and based on solid assumptions.
Where are you now? Where are you going? And how will their money help you get there? Share your milestones, timeline, and how you plan to use the investment.
A pitch deck that doesn’t just talk but persuades. Stick to these 10 slides, and you’ll be well on your way to delivering a pitch that leaves a lasting impression.