Blog
Notes on GTM that doesn't fail.
Practical writing on positioning, demand gen, product marketing, and building the GTM layer startups actually need.
Startups
Tech Talent by Canadian City: Where to Hire in 2026
A city-by-city look at where Canada's tech talent actually concentrates, what it costs to hire in each market, and how to pick a hub instead of chasing the biggest headcount number.
Aug 17, 2026·5 min read
Startups
Cloudflare for SaaS: What It Actually Is, and When You Need It
Cloudflare for SaaS solves one specific problem: letting your customers use their own domain with a valid SSL certificate. Here's what it actually does, what it costs today, and when a growing SaaS company needs it, or the broader Cloudflare stack, in the first place.
Aug 17, 2026·6 min read
Fundraising
When to Raise Funding for Your Startup
Why fundraising timing matters more than the deck or the investor list, and how to know whether, when, and how much to raise.
Aug 16, 2026·4 min read
Growth
The SaaS Fractional CMO: What They Do and When to Hire One
What a fractional CMO actually does for a SaaS startup, when the role makes sense, and how to evaluate whether an engagement is working.
Aug 16, 2026·4 min read
Startups
How to Compensate Startup Advisors with Equity
Why advisor equity should look nothing like employee equity: how much to grant, how fast it should vest, and what makes an advisor worth compensating at all.
Aug 16, 2026·3 min read
Fundraising
10 Slides You Need in Your Pitch Deck (2026 Framework)
Investors spend about three minutes per deck. Here's the 10-slide structure, based on Guy Kawasaki's original framework, that gets you past the skim and into the meeting.
Aug 16, 2026·4 min read
Growth
How to Run Your First YouTube Ad
How to set up a first YouTube ad campaign for a startup: the prerequisites, campaign goals, targeting, and how long to wait before judging results.
Aug 16, 2026·3 min read
Fundraising
How to Find Angel Investors for Your Startup
Where to actually find angel investors, from warm networks to organized syndicates, and how to approach them once you do.
Aug 16, 2026·2 min read
Fundraising
The One-Minute Pitch: How to Use Your Startup's Most Important 60 Seconds
The five things a one-minute pitch needs to cover, the mistakes that kill it, and how to know it's actually working.
Aug 16, 2026·3 min read
