Blog
Notes on GTM that doesn't fail.
Practical writing on positioning, demand gen, product marketing, and building the GTM layer startups actually need.
Startup
How to Pay Employees During a Startup
How should an early-stage startup pay employees when cash is limited? Here’s how to think about salary, equity, contractors, founder pay, and runway
Oct 7, 2026·5 min read
Paid Media
Competitors clicking my ads? How to check, and what to do
Your cost per click jumped and nothing converted. Here is how to tell if competitors are really clicking your Google Ads, and how to stop paying for it.
Oct 3, 2026·5 min read
Tools
CardMunch: LinkedIn Buys the iPhone Business Card App
LinkedIn has bought CardMunch, the iPhone app that turns business card photos into contacts using human transcription, and made it free. Here's what it means for business users.
Oct 3, 2026·3 min read
Paid Media
LinkedIn DirectAds vs Google AdWords: Which PPC Platform for B2B?
LinkedIn's DirectAds lets any business buy ads targeted by job, industry and seniority. How it compares with Google AdWords for B2B pay-per-click, and what changed since.
Sep 28, 2026·6 min read
Startups
Tech Talent by Canadian City: Where to Hire in 2026
A city-by-city look at where Canada's tech talent actually concentrates, what it costs to hire in each market, and how to pick a hub instead of chasing the biggest headcount number.
Aug 17, 2026·5 min read
Startups
Cloudflare for SaaS: What It Actually Is, and When You Need It
Cloudflare for SaaS solves one specific problem: letting your customers use their own domain with a valid SSL certificate. Here's what it actually does, what it costs today, and when a growing SaaS company needs it, or the broader Cloudflare stack, in the first place.
Aug 17, 2026·6 min read
Fundraising
When to Raise Funding for Your Startup
Why fundraising timing matters more than the deck or the investor list, and how to know whether, when, and how much to raise.
Aug 16, 2026·4 min read
Growth
The SaaS Fractional CMO: What They Do and When to Hire One
What a fractional CMO actually does for a SaaS startup, when the role makes sense, and how to evaluate whether an engagement is working.
Aug 16, 2026·4 min read
Startups
How to Compensate Startup Advisors with Equity
Why advisor equity should look nothing like employee equity: how much to grant, how fast it should vest, and what makes an advisor worth compensating at all.
Aug 16, 2026·3 min read
