Blog
Notes on GTM that doesn't fail.
Practical writing on positioning, demand gen, product marketing, and building the GTM layer startups actually need.
GTM
WordPress vs. Joomla vs. Drupal: Choosing a CMS for Your Startup
How to choose between WordPress, Joomla, and Drupal for a B2B SaaS marketing site, based on current usage data and the tradeoffs that actually matter.
Aug 16, 2026·3 min read
GTM
Competitor Analysis for B2B SaaS: A GTM Strategy Framework
Most competitor analysis becomes a spreadsheet nobody reads. Here's how to use competitive intelligence to sharpen positioning, define your ICP, and build a defensible go-to-market strategy.
Aug 15, 2026·9 min read
Growth
SaaS Google Ads Strategy: A Campaign Structure That Drives Demos
Most SaaS Google Ads accounts fail because one campaign tries to do everything. Here's how to structure brand, non-brand, remarketing, and video campaigns around a single goal: demo signups.
Aug 15, 2026·5 min read
Fundraising
What Makes a Good Pitch? A Guide for Founders
A good startup pitch isn't the one with the prettiest deck. It's the one that earns a second meeting. Here's what investors actually listen for, and the mistakes that undercut a good pitch.
Aug 13, 2026·6 min read
Fundraising
Angel Investor Networks: How to Find the Right Fit for Your Startup
A practical framework for identifying, vetting, and approaching angel investor networks, built to stay useful longer than a static list of 200+ names.
Aug 11, 2026·6 min read
Startups
Quebec City's Startup Ecosystem: What Founders Need to Know in 2026
Quebec City's startup ecosystem is small, francophone, and shaped by government and public-sector presence. Here's what founders should actually weigh before building there.
Aug 9, 2026·6 min read
Startups
Sherbrooke's Startup Ecosystem: Quebec's Manufacturing and Cleantech Hub in 2026
Sherbrooke offers Quebec founders deep materials-science research and manufacturing infrastructure at a fraction of Montreal's cost, but a small local market and thin software talent pool mean it only works for the right kind of startup.
Aug 7, 2026·6 min read
Startups
Montreal's Startup Ecosystem: What Founders Need to Know in 2026
Montreal pairs world-class AI research with a dominant gaming industry and costs well below Toronto. Here's what founders should actually weigh before building there.
Aug 5, 2026·6 min read
Startups
Calgary's Startup Ecosystem: What Founders Need to Know in 2026
Calgary is one of Canada's fastest-growing startup ecosystems, built on energy expertise, corporate density and capital access. Here's what founders should actually weigh before building there.
Aug 3, 2026·6 min read
