Blog
Notes on GTM that doesn't fail.
Practical writing on positioning, demand gen, product marketing, and building the GTM layer startups actually need.
Fundraising
10 Slides You Need in Your Pitch Deck (2026 Framework)
Investors spend about three minutes per deck. Here's the 10-slide structure, based on Guy Kawasaki's original framework, that gets you past the skim and into the meeting.
Aug 16, 2026·4 min read
Growth
How to Run Your First YouTube Ad
How to set up a first YouTube ad campaign for a startup: the prerequisites, campaign goals, targeting, and how long to wait before judging results.
Aug 16, 2026·3 min read
Fundraising
How to Find Angel Investors for Your Startup
Where to actually find angel investors, from warm networks to organized syndicates, and how to approach them once you do.
Aug 16, 2026·2 min read
Fundraising
The One-Minute Pitch: How to Use Your Startup's Most Important 60 Seconds
The five things a one-minute pitch needs to cover, the mistakes that kill it, and how to know it's actually working.
Aug 16, 2026·3 min read
GTM
WordPress vs. Joomla vs. Drupal: Choosing a CMS for Your Startup
How to choose between WordPress, Joomla, and Drupal for a B2B SaaS marketing site, based on current usage data and the tradeoffs that actually matter.
Aug 16, 2026·3 min read
GTM
Competitor Analysis for B2B SaaS: A GTM Strategy Framework
Most competitor analysis becomes a spreadsheet nobody reads. Here's how to use competitive intelligence to sharpen positioning, define your ICP, and build a defensible go-to-market strategy.
Aug 15, 2026·9 min read
Growth
SaaS Google Ads Strategy: A Campaign Structure That Drives Demos
Most SaaS Google Ads accounts fail because one campaign tries to do everything. Here's how to structure brand, non-brand, remarketing, and video campaigns around a single goal: demo signups.
Aug 15, 2026·5 min read
Fundraising
What Makes a Good Pitch? A Guide for Founders
A good startup pitch isn't the one with the prettiest deck. It's the one that earns a second meeting. Here's what investors actually listen for, and the mistakes that undercut a good pitch.
Aug 13, 2026·6 min read
Fundraising
Angel Investor Networks: How to Find the Right Fit for Your Startup
A practical framework for identifying, vetting, and approaching angel investor networks, built to stay useful longer than a static list of 200+ names.
Aug 11, 2026·6 min read
