Blog
Notes on GTM that doesn't fail.
Practical writing on positioning, demand gen, product marketing, and building the GTM layer startups actually need.
GTM
Competitor Analysis for B2B SaaS: A GTM Strategy Framework
Most competitor analysis becomes a spreadsheet nobody reads. Here's how to use competitive intelligence to sharpen positioning, define your ICP, and build a defensible go-to-market strategy.
Aug 15, 2026·9 min read
Growth
SaaS Google Ads Strategy: A Campaign Structure That Drives Demos
Most SaaS Google Ads accounts fail because one campaign tries to do everything. Here's how to structure brand, non-brand, remarketing, and video campaigns around a single goal: demo signups.
Aug 15, 2026·5 min read
GTM
Why Hybrid PLG + Sales Motions Are Becoming the Default
Pure PLG and pure sales-led are both incomplete. The teams compounding in 2026 run hybrid motions — product as top-of-funnel, sales as expansion and enterprise.
Aug 14, 2026·6 min read
Growth
Answer Engine Optimization: The New Front Door for B2B Demand
Buyers are shortlisting vendors inside AI answers before they ever visit your site. Here’s what AEO means for GTM teams that still treat SEO as the whole game.
Aug 13, 2026·6 min read
