Blog
Practical writing on positioning, demand gen, product marketing, and building the GTM layer startups actually need.

Fundraising
A practical framework for identifying, vetting, and approaching angel investor networks, built to stay useful longer than a static list of 200+ names.
Aug 11, 2026·6 min read

Startups
Quebec City's startup ecosystem is small, francophone, and shaped by government and public-sector presence. Here's what founders should actually weigh before building there.
Aug 9, 2026·6 min read

Startups
Sherbrooke offers Quebec founders deep materials-science research and manufacturing infrastructure at a fraction of Montreal's cost, but a small local market and thin software talent pool mean it only works for the right kind of startup.
Aug 7, 2026·6 min read

Startups
Montreal pairs world-class AI research with a dominant gaming industry and costs well below Toronto. Here's what founders should actually weigh before building there.
Aug 5, 2026·6 min read

Startups
Calgary is one of Canada's fastest-growing startup ecosystems, built on energy expertise, corporate density and capital access. Here's what founders should actually weigh before building there.
Aug 3, 2026·6 min read

Startups
A practical comparison of the project management tools startups actually use in 2026, including current pricing, and a simple framework for matching the right tool to your team.
Aug 1, 2026·5 min read

GTM
A Chief Revenue Officer owns every revenue-generating function, not just sales. Here's what the role actually covers, who should own GTM strategy, and when a startup should hire one.
Jul 30, 2026·5 min read

Startups
How to build a SaaS MVP that actually validates demand: pick one product hook, price for value, test before you build, and design for retention over signups.
Jul 28, 2026·7 min read

GTM
A practical breakdown of what makes SaaS pricing pages convert, with real examples from Calendly, Zoom, and Pipedrive, and the design principles behind each one.
Jul 26, 2026·6 min read
