Blog
Notes on GTM that doesn't fail.
Practical writing on positioning, demand gen, product marketing, and building the GTM layer startups actually need.
Startups
Quebec City's Startup Ecosystem: What Founders Need to Know in 2026
Quebec City's startup ecosystem is small, francophone, and shaped by government and public-sector presence. Here's what founders should actually weigh before building there.
Aug 9, 2026·6 min read
Startups
Sherbrooke's Startup Ecosystem: Quebec's Manufacturing and Cleantech Hub in 2026
Sherbrooke offers Quebec founders deep materials-science research and manufacturing infrastructure at a fraction of Montreal's cost, but a small local market and thin software talent pool mean it only works for the right kind of startup.
Aug 7, 2026·6 min read
Startups
Montreal's Startup Ecosystem: What Founders Need to Know in 2026
Montreal pairs world-class AI research with a dominant gaming industry and costs well below Toronto. Here's what founders should actually weigh before building there.
Aug 5, 2026·6 min read
Startups
Calgary's Startup Ecosystem: What Founders Need to Know in 2026
Calgary is one of Canada's fastest-growing startup ecosystems, built on energy expertise, corporate density and capital access. Here's what founders should actually weigh before building there.
Aug 3, 2026·6 min read
Startups
Project Management Tools for Startups: A 2026 Buyer's Guide
A practical comparison of the project management tools startups actually use in 2026, including current pricing, and a simple framework for matching the right tool to your team.
Aug 1, 2026·5 min read
GTM
The Role of the CRO in Startups: What They Actually Own
A Chief Revenue Officer owns every revenue-generating function, not just sales. Here's what the role actually covers, who should own GTM strategy, and when a startup should hire one.
Jul 30, 2026·5 min read
Startups
Building an MVP for SaaS: A Lean Approach to Market Validation
How to build a SaaS MVP that actually validates demand: pick one product hook, price for value, test before you build, and design for retention over signups.
Jul 28, 2026·7 min read
GTM
SaaS Pricing Page Examples: What Actually Converts
A practical breakdown of what makes SaaS pricing pages convert, with real examples from Calendly, Zoom, and Pipedrive, and the design principles behind each one.
Jul 26, 2026·6 min read
Startups
Startup Pay Structure: How to Build Fair Compensation in 2026
A deliberate framework for structuring startup compensation across cash, bonus, and equity, and how the mix should shift as you move from pre-seed to Series C.
Jul 24, 2026·5 min read
