Blog

Notes on GTM that doesn't fail.

Practical writing on positioning, demand gen, product marketing, and building the GTM layer startups actually need.

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Fundraising

What Makes a Good Pitch? A Guide for Founders

A good startup pitch isn't the one with the prettiest deck. It's the one that earns a second meeting. Here's what investors actually listen for, and the mistakes that undercut a good pitch.

Aug 13, 2026·6 min read

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Fundraising

Angel Investor Networks: How to Find the Right Fit for Your Startup

A practical framework for identifying, vetting, and approaching angel investor networks, built to stay useful longer than a static list of 200+ names.

Aug 11, 2026·6 min read

Quebec City startup culture and growing technology ecosystem

Startups

Quebec City's Startup Ecosystem: What Founders Need to Know in 2026

Quebec City's startup ecosystem is small, francophone, and shaped by government and public-sector presence. Here's what founders should actually weigh before building there.

Aug 9, 2026·6 min read

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Startups

Sherbrooke's Startup Ecosystem: Quebec's Manufacturing and Cleantech Hub in 2026

Sherbrooke offers Quebec founders deep materials-science research and manufacturing infrastructure at a fraction of Montreal's cost, but a small local market and thin software talent pool mean it only works for the right kind of startup.

Aug 7, 2026·6 min read

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Startups

Montreal's Startup Ecosystem: What Founders Need to Know in 2026

Montreal pairs world-class AI research with a dominant gaming industry and costs well below Toronto. Here's what founders should actually weigh before building there.

Aug 5, 2026·6 min read

Calgary startup ecosystem for founders, entrepreneurs, and technology companies in 2026

Startups

Calgary's Startup Ecosystem: What Founders Need to Know in 2026

Calgary is one of Canada's fastest-growing startup ecosystems, built on energy expertise, corporate density and capital access. Here's what founders should actually weigh before building there.

Aug 3, 2026·6 min read

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Startups

Project Management Tools for Startups: A 2026 Buyer's Guide

A practical comparison of the project management tools startups actually use in 2026, including current pricing, and a simple framework for matching the right tool to your team.

Aug 1, 2026·5 min read

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GTM

The Role of the CRO in Startups: What They Actually Own

A Chief Revenue Officer owns every revenue-generating function, not just sales. Here's what the role actually covers, who should own GTM strategy, and when a startup should hire one.

Jul 30, 2026·5 min read

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Startups

Building an MVP for SaaS: A Lean Approach to Market Validation

How to build a SaaS MVP that actually validates demand: pick one product hook, price for value, test before you build, and design for retention over signups.

Jul 28, 2026·7 min read

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