Startup Agency

Build GTM That Doesn't Fail

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What we do

Marketing that simply works

Fractional CMO

Your marketing lead without the full-time hire. Embedded in your business, owning strategy and execution. Typically 2 to 3 days a week.

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Organic Growth
Paid Acquisition
Startup Advisor

Tech Stack Expertise

We eat, sleep and drink this stuff...

Marketing that delivers

We partner with our clients to deliver marketing results

ShoutEx delivered on their promise and gave us real results!

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Startup client success from Digital Marketing campaign

Els Baert
NetComm Wireless

Took us to another level in digital promotion and marketing.

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Enterprise level marketing success from Waterloo based agency

Heather Ritchie
Nokia

Having their Fractional CMO support felt like a full marketing team.

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Dr Martin Puchert
StandOUT Edge

Case Study

Boosting Signups for SaaS

Used creative Go To Market initiatives to drive up SaaS signups and increased the user base.

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Case Study

Website and App Refresh

Helping the Canadian justice system get a digital refresh on their website and app.

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Mobile App MVP from Kitchener based Agency

Case Study

HR Mobile App for Startups

Crafted a beautiful MVP mobile app for the job recruitment process at Startups.

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Go to Market startup success with Kitchener based Marketing Agency

Case Study

Lead and Demand Generation

Implemented a successful lead and demand generation campaign based around the Mobile World Congress.

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SDN software startup ABM strategy from Kitchener based marketing agency

Case Study

YouTube drive Lead Magnets

Used social media to effectively drive qualified traffic to Lead magnets and capture hundreds of leads.

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Startup Talk

Want to Chat about your Business?

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Startup Resources

Frequently Asked Questions

When should a startup work with ShoutEx?

When you have traction but marketing isn't scaling. You're past founder-led efforts but not ready for a full team. You need someone to own the function, not just execute tasks.

What's the minimum engagement?

Six months. Marketing systems take ~90 days to build and another 90 to validate. We don't do short sprints. We build functions that keep working after we step back.

What's included in a typical engagement?

Defined by your stage and gaps. Most engagements combine positioning, content/SEO, and paid acquisition. Some are advisory. No fixed packages.

Do you work with pre-seed or Series A+ companies?

Our focus is seed to Series B. Pre-seed is usually too early for marketing leverage. Series B+ typically needs a full internal team. If it's not a fit, we'll say so.

How long does it take to establish positioning infrastructure?

90 days to get messaging, channels, and content engine in place. From there, results compound. Organic typically shows meaningful traction in 6–12 months. Paid can move faster once the foundation is solid.

What results should we expect?

Clear pipeline visibility and measurable growth in qualified leads. Organic becomes your lowest CAC channel over time. Paid delivers faster signal but requires budget discipline. No vanity metrics. Full transparency.