90-Day Marketing Playbook

The emailed packet includes three essential files. First, you'll find a PDF playbook offering a detailed overview of the 90-day plan. Next is a streamlined version of the marketing plan in a Word document, fully customizable to fit your startup’s needs. Lastly, there's a brief slide deck summarizing the marketing plan, also customizable for presentations to upper management. 

The playbook can be applied to any business setting, regardless of size or vertical.  Whether you’re in tech, manufacturing, or services, this playbook provides the strategies and insights necessary to build a strong marketing foundation, understand your product, and develop a cohesive, actionable marketing strategy.

The first 90 days in a new role are critical. During this period, you must build rapport with your team, earn the respect and confidence of the leadership, and establish an effective operational method. This initial phase sets the tone for your future success and integration within the company. Therefore, this plan emphasizes a focused, short-term approach to ensure you hit the ground running. 

Startups seek the perfect candidate for their roles, and assignments like this help them identify the right talent. These tasks offer you an excellent opportunity to demonstrate your skills and value. Use the template provided as a starting point, but don’t hesitate to customize it to reflect your unique approach and ideas. Ultimately, you’ll be working at the startup, so it's crucial to ensure your style and vision align with their expectations.

Absolutely. This playbook is valuable for both new marketing directors and seasoned professionals. If your marketing efforts feel stagnant or you're stuck in a rut, it's time for a fresh approach. 

Our purpose is to assist fellow marketers and build relationships with new startups. Ultimately, our goal is to attract new business by showcasing how our marketing agency can boost their digital efforts.