Download the Free Playbook

90-Day Marketing Playbook

  • Marketing Audits
  • Plan to Action
  • GTM Initiatives
  • Win Team Confidence


The Marketing Director's Playbook

Designed for the new Director of Marketing hire. They can use the playbook as part of the recruitment and onboarding process at the Startup.


Engage with stakeholders to evaluate their requirements and available resources.

  • Meet & Greet
  • Initial Assessment
  • Marketing Audits

The Plan

Craft strategic marketing plan, formulate  actionable items and draft marketing budget

  • Budget Planning 
  • Craft Strategy
  • List Tactical tasks


Execute ideas flawlessly with a focus on seamless implementation.

  • Strategic and Operations
  • Sales & Market Development
  • Funding Preparations

Who is the Playbook for?

The New Marketing Director

Stepping into the role of Director of Marketing at a SaaS startup is both exciting and challenging. The first 90 days are critical for establishing a strong foundation and setting the stage for long-term success.

This comprehensive 90-day marketing playbook is designed to guide new hires through this pivotal period, ensuring they develop rapport with the team, understand the product, and lay out an actionable marketing plan.

  • Word/PowerPoint Template
  • Detailed PDF Guide
  • Director Level Content
  • Strategic Focus
  • Tactical Implementation
  • GTM Initiatives 

Download the Playbook

Get the 90 Day Marketing Playbook

Frequently Asked Questions

What's included in the emailed packet?

The emailed packet includes three essential files. First, you'll find a PDF playbook offering a detailed overview of the 90-day plan. Next is a streamlined version of the marketing plan in a Word document, fully customizable to fit your startup’s needs. Lastly, there's a brief slide deck summarizing the marketing plan, also customizable for presentations to upper management. 

Is the playbook intended for SaaS only?

The playbook can be applied to any business setting, regardless of size or vertical.  Whether you’re in tech, manufacturing, or services, this playbook provides the strategies and insights necessary to build a strong marketing foundation, understand your product, and develop a cohesive, actionable marketing strategy.

Why focus on the first 90 days?

The first 90 days in a new role are critical. During this period, you must build rapport with your team, earn the respect and confidence of the leadership, and establish an effective operational method. This initial phase sets the tone for your future success and integration within the company. Therefore, this plan emphasizes a focused, short-term approach to ensure you hit the ground running. 

Why do Startups give small assignments as part of the recruitment process?

Startups seek the perfect candidate for their roles, and assignments like this help them identify the right talent. These tasks offer you an excellent opportunity to demonstrate your skills and value. Use the template provided as a starting point, but don’t hesitate to customize it to reflect your unique approach and ideas. Ultimately, you’ll be working at the startup, so it's crucial to ensure your style and vision align with their expectations.

I am not a new hire, can I still use this playbook?

Absolutely. This playbook is valuable for both new marketing directors and seasoned professionals. If your marketing efforts feel stagnant or you're stuck in a rut, it's time for a fresh approach. 

Why do you offer this playbook for free?

Our purpose is to assist fellow marketers and build relationships with new startups. Ultimately, our goal is to attract new business by showcasing how our marketing agency can boost their digital efforts.

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