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Notes on GTM that doesn't fail.

Practical writing on positioning, demand gen, product marketing, and building the GTM layer startups actually need.

Abstract strategy graphic representing a SWOT analysis framework for SaaS startups

Startups

SWOT Analysis for Startups: A Practical Framework for SaaS Founders

A SWOT analysis only earns its place on your roadmap if it changes a decision. Here's how SaaS founders can run one that leads to real positioning, roadmap, and budget calls.

Jul 20, 2026·4 min read

Abstract purple and indigo graphic representing competitor research and GTM strategy tactics (inferred from image metadata, not visually verified)

GTM

How to Research a Competitor: A Tactical Toolkit for GTM Teams

A practical, channel-by-channel guide to competitor research: what LinkedIn, ad libraries, SEO tools, and a competitor's own site actually reveal, and how often to refresh it.

Jul 18, 2026·4 min read

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