Blog
Notes on GTM that doesn't fail.
Practical writing on positioning, demand gen, product marketing, and building the GTM layer startups actually need.
GTM
SaaS Pricing Page Examples: What Actually Converts
A practical breakdown of what makes SaaS pricing pages convert, with real examples from Calendly, Zoom, and Pipedrive, and the design principles behind each one.
Jul 26, 2026·6 min read
Startups
Startup Pay Structure: How to Build Fair Compensation in 2026
A deliberate framework for structuring startup compensation across cash, bonus, and equity, and how the mix should shift as you move from pre-seed to Series C.
Jul 24, 2026·5 min read
Startups
The Canadian Startup Ecosystem: A Founder's Guide
What's actually true about building a startup in Canada: the real tax incentive and immigration programs, where the ecosystem is concentrated, and when it makes sense as a base.
Jul 22, 2026·3 min read
Startups
SWOT Analysis for Startups: A Practical Framework for SaaS Founders
A SWOT analysis only earns its place on your roadmap if it changes a decision. Here's how SaaS founders can run one that leads to real positioning, roadmap, and budget calls.
Jul 20, 2026·4 min read
GTM
How to Research a Competitor: A Tactical Toolkit for GTM Teams
A practical, channel-by-channel guide to competitor research: what LinkedIn, ad libraries, SEO tools, and a competitor's own site actually reveal, and how often to refresh it.
Jul 18, 2026·4 min read
