LinkedIn is the tool for Startups selling B2B.
You should be first social selling as a Founder on LinkedIn. Making connections, getting people to signup for your Beta. Sharing founder stories for likes and social klout.
After doing all that, only then you should be looking at LinkedIn Ads. And this is how we end up at this Ad tutorial.
So how do you set up your targeting, budget and messages? Well, here's a straightforward tutorial to setup LinkedIn Ads campaign from scratch.
Pro Tip: If you need your campaign to run a certain length of time, then setup a daily cap. This way, you don't deplete the budget in a few days, but rather span it out for the length of the campaign.
Pro Tip: This is where you an make or break your campaign. Make sure you target the right audience. If your audience size is too small, the Algorithm wouldn't be able to work properly and you would get wonky results. Try to keep the audience size larger than 50K as a minimum.
Pro Tip: You can spend some time retargeting and changing audiences. If you still have some budget left and already fulfilled your campaign objectives (e.g. Generate 250 leads) then consider playing around with these settings to expand your audience size.
Ignoring Audience Targeting: Avoid overly broad or narrow targeting. Find the sweet spot to reach relevant professionals without wasting budget.
Skipping Conversion Tracking: Failing to set up conversion tracking means you can't measure your ad performance. Use Google Tag Manager and LinkedIn Insight Tag to track conversions accurately.
Neglecting Ad Creative: Poor visuals and copy can kill your campaign. Invest in high-quality images and concise, compelling copy that speaks to your audience's pain points.
Underestimating Budget Requirements: LinkedIn ads can be costly. Ensure you have a sufficient budget for testing and optimizing your campaigns. Low budgets lead to ineffective testing and poor results.
Failing to Test and Optimize: Don't set and forget. Continuously test different ad formats, audience segments, and creatives. Use performance data to optimize and improve your campaigns.
Avoid these pitfalls to maximize the effectiveness of your LinkedIn ad campaigns.
Precise Audience Targeting: Define your audience with precision. Use LinkedIn's targeting options to select the right demographics, job titles, industries, and more.
Set Up Conversion Tracking: Implement conversion tracking using Google Tag Manager and the LinkedIn Insight Tag. This helps you measure and optimize your campaigns effectively.
Compelling Ad Creatives: Use high-quality images and videos. Ensure your copy is clear, concise, and speaks directly to your audience's needs and pain points.
Test Different Ad Formats: Experiment with single image ads, carousel ads, and video ads. Testing various formats helps identify what resonates best with your audience.
Optimize Regularly: Continuously monitor and adjust your campaigns. Analyze performance data to tweak targeting, ad creatives, and budgets for better results.
Use Retargeting: Create retargeting campaigns to reach users who have already interacted with your brand. This increases conversion rates and maximizes your ad spend.
Follow these best practices to enhance your LinkedIn ad campaigns and achieve better results at your Startup.
If the LinkedIn Ads Tutorial didn't answer all of your questions, then reach out to our team at ShoutEx, we'll gladly help your Startup.