HubSpot Alternatives: CRM, Market Automation, Website Platform

HubSpot is the defacto platform for most SaaS Startups. But there are other alternatives, and depending on your Startup, might be a good option for you to consider.

You can’t be great at everything, but you can be good at a lot of things

— Brian Halligan

What are the HubSpot Alternatives?

Since HubSpot offers a whole set of features, its hard to find the perfect alternative. But we have found good options for particular use cases. We are highlighting a few below for your review.

Notion — The Modern HubSpot Alternative

Overview: Notion is a versatile tool that combines project management, note-taking, and collaboration, making it a strong HubSpot alternative for teams looking for flexibility and integration.

Features:

• Project Management: Kanban boards, timelines, calendars, and task management.
• Note-taking: Rich text editor, databases, and wikis.
• Collaboration: Real-time editing, comments, and integrations with other tools like Slack and Google Drive.

Pricing: Notion offers a free plan for individuals. Paid plans for teams start at approximately $10/month per user.

Downsides: Some users find the initial setup and customization time-consuming.

Learn more at Notion

ActiveCampaign — The Marketing HubSpot Alternative

Overview: ActiveCampaign is renowned for its email marketing tools but offers much more, including sales, e-commerce, and transactional products making it a viable HubSpot alternative.

Features:

• Marketing Suite: Automation, email marketing, personalization, site tracking, landing pages, and forms.
• Sales Suite: CRM, automation, lead scoring, and inbox extensions.
• E-commerce Integrations: WooCommerce, Shopify, Square, and Stripe.
• Transactional Tools: API and SMTP for your site or app.

Pricing: While ActiveCampaign doesn’t offer a free plan, the sales tool starts at approximately $20/month. Their most popular bundle is around $400/month.

Downsides: Some users find the reporting difficult to use and the initial setup challenging.

Learn more at ActiveCampaign

GetResponse — The Email HubSpot Alternative

Overview: GetResponse offers a variety of features for building email lists, communicating with audiences, and promoting products and services. A good HubSpot alternative when email marketing is your bread-and-butter.

Features:

• Email List Building: Email marketing, autoresponders, AI email generator, website builder, and landing page builder.
• Communication Tools: Marketing automation, SMS marketing, conversion funnels, push notifications, and live chats.
• Promotion and Sales: E-commerce integrations, pop-ups, forms, paid ads, webinars, and AI recommendations.

Pricing: Free for up to 500 contacts. Paid plans start at approximately $20/month for email marketing, with more robust plans around $60/month. E-commerce features cost about $100/month.

Downsides: High pricing for companies with smaller budgets and limited customization options.

Learn more at GetResponse

Unbounce — The Landing Page HubSpot Alternative

Overview: Unbounce is a landing page builder focused on helping businesses create high-converting landing pages without needing a developer. If your focus is on optimizing the landing pages, then Unbounce can function as a good HubSpot alternative.

Features:

• Landing Page Builder: Drag-and-drop editor, customizable templates, and mobile responsiveness.
• Conversion Tools: Pop-ups, sticky bars, and A/B testing.
• Integrations: Connects with tools like HubSpot, Mailchimp, and Salesforce.

Pricing: Unbounce plans start at approximately $90/month, with higher tiers offering more features and higher traffic limits.

Downsides: Higher cost compared to other tools, which may not be suitable for smaller businesses.

Learn more at Unbounce

SharpSpring — The Marketing HubSpot Alternative

Overview: SharpSpring focuses on marketing and is designed for companies of all sizes. If the Marketing Hub is your primary focus, then give SharpSpring a good look as a HubSpot Alternative.

Features:

• App Marketplace: CMS, CRM, lead scoring, developer API, native and third-party forms, analytics, and shopping tools.
• Marketing and Sales Platform: Campaign tracking, landing pages, email marketing, drip campaigns, marketing automation, widgets, RSS email syncing, and social media engagement.

Pricing: Starts at approximately $450/month, which can be a significant investment. Some users find it lacking in analytics and overall satisfaction relative to its cost.

Learn more at SharpSpring

Wix — The Website HubSpot Alternative

Overview: Wix is primarily known as a website builder, but it also offers a robust suite of marketing tools, making it a viable HubSpot alternative.

Features:

• Website Builder: Intuitive drag-and-drop interface, customizable templates, and advanced design features.
• Marketing Tools: Email marketing, social media integration, SEO tools, and marketing automation.
• E-commerce Integration: Full-featured online store capabilities, payment processing, and product management.
• Customer Engagement: Live chat, contact forms, and customer management tools.

Pricing: Wix offers a free plan with basic features. Premium plans start at approximately $20/month for personal use, with business and e-commerce plans starting at around $30/month.

Downsides: While Wix offers a wide range of features, some users find the customization options limited compared to other dedicated marketing tools.

Learn more at Wix

Get your Startup the right HubSpot Alternative

Choosing the right HubSpot alternative depends on your specific needs and budget. Each tool has its strengths and weaknesses, so it's essential to do your due diligence.

For more detailed insights, reach out to our team at ShoutEx.