Startup Content Marketing - How to distribute content?

Why should you, a busy startup founder, care about content marketing?

Well, content gets you attention. That translates into leads and signups. Ultimately helping you grow your ARR to hit your targets.

“Content builds relationships. Relationships are built on trust. Trust drives revenue.”

– Andrew Davis

That's why you should care. But it’s not just about making great content. You also need to get it in front of the right people.

This is when you start fretting about content distribution channels. Where do you push out some that great content you are creating? Well, check out these 7 distribution channels to boost your reach and impact.

1. Your Company’s Site: The Home Base

Your website is the central hub for all your content. It’s where you can host blog posts, videos, infographics, white papers, and more. By optimizing your site for search engines (SEO), you can attract organic traffic and provide visitors with a comprehensive resource for all things related to your business.

Pro Tips:

• Keep your content organized and easy to navigate.
• Use internal linking to guide visitors to related content.
• Optimize for mobile to ensure a seamless user experience.
• Regularly update your site with fresh content to keep visitors coming back.

2. Social Media: Engage with a Wider Audience

Social media platforms like Facebook, Twitter, LinkedIn, Instagram, and TikTok are excellent for reaching a broader audience. Each platform has its own unique features and audience demographics, so tailor your content to fit the platform you’re using.

Pro Tips:

• Use eye-catching visuals and concise copy.
• Engage with your audience by responding to comments and messages.
• Utilize platform-specific features like Instagram Stories or LinkedIn Articles.
• Share content multiple times with different captions to increase visibility.

3. Email Newsletters: Direct Line to Your Audience

Email newsletters provide a direct and personal way to communicate with your audience. They allow you to share your latest content, updates, and exclusive offers directly to the inboxes of people who have expressed interest in your brand.

Pro Tips:

• Segment your email list to send targeted content.
• Use compelling subject lines to increase open rates.
• Include clear calls-to-action (CTAs) to drive engagement.
• Track metrics like open rates and click-through rates to refine your strategy.

4. Print Outlets: For a Tangible Touch

Despite the digital age, print media still holds value. Print outlets like magazines, newspapers, and brochures can provide a tangible touchpoint for your audience and can be particularly effective in specific industries or local markets.

Pro Tips:

• Ensure your print content is high-quality and professionally designed.
• Distribute print materials at relevant events, conferences, or through direct mail.
• Combine print with digital efforts by including QR codes or URLs to drive online engagement.

5. Trade Magazines: Reach Industry Professionals

Trade magazines are publications that cater to specific industries or professions. Publishing content in these magazines can help you reach a highly targeted and engaged audience of industry professionals.

Pro Tips:

• Write authoritative articles that showcase your expertise.
• Align your content with the magazine’s themes and audience interests.
• Establish relationships with editors and journalists to increase your chances of being featured.

6. Affiliate Sites: Partner with Like-Minded Businesses

Affiliate marketing involves partnering with other businesses or individuals who promote your content in exchange for a commission or other benefits. This can help you tap into new audiences and increase your content’s reach.

Pro Tips:

• Choose affiliates that align with your brand values and target audience.
• Provide affiliates with high-quality content and promotional materials.
• Track the performance of your affiliates to optimize the partnership.

7. Multimedia Sites: Expand Your Reach

Multimedia sites like YouTube, Vimeo, SlideShare, and SoundCloud allow you to share different types of content, such as videos, presentations, and podcasts. These platforms can help you reach audiences who prefer consuming content in various formats.

Pro Tips:

• Optimize your content for each platform (e.g., SEO for YouTube).
• Cross-promote your multimedia content on other channels.
• Engage with viewers by responding to comments and encouraging subscriptions.
• Use analytics tools provided by these platforms to track performance and refine your strategy.

Create and Distribute

Keep creating content and spread it across different channels. Know what each channel does best and adjust your strategy for each one.

Whether it’s digital, print, or partnerships, a diverse approach will boost your content’s impact